Every website and blog are different in term of content, design and structure. However, when it comes to optimizing Google AdSense ads, most of the web publishers and bloggers apply the similar techniques. They have learned and realized that the best location for displaying AdSense ads on their site or blog is probably within the content area. So, they went ahead and placed their AdSense ad units into their content area.
But the result is, no everyone enjoy high click through rate with the similar AdSense optimization technique. Those who have got nice click through rates and made a good AdSense income, congratulation to you! But, for those publishers who still get a poor AdSense performance after implementing the same technique, what is the reason?
Below are a few of the possible reasons why your AdSense site or blog doesn't performance as you expected.
You don't actually get real targeted traffic
When you have generated a lot of traffic to your site but still make tiny little money from AdSense, you will need to look into your traffic. Review your traffic stat to find out where most of your traffic come from. The traffic sources like search engines, off-line marketing, link bait, PPC contextual advertising and video marketing (your links are mentions in different websites and blogs) generally will provide you targeted traffic. If your traffic is from these sources mostly, then traffic probably isn't the reason why your AdSense site didn't perform.
Article marketing also send targeted traffic, but it usually don't work well for Adsense according to my experience.
Other traffic sources like social bookmarking, forum posting and blog commenting can also give you consistent amount of traffic but the problem is these sources often don't send your real targeted traffic. Most of these traffic may be just are those competitors or the friendly web publishers of your niche. The competitors want to know what you are up to and the friendly web publishers want to see the design of your site, your content or make friend with you. These types of visitors seldom convert into AdSense revenue. So, you might need to change your web promotion plan if you face these situations.
However, if you are one of the leading experts in a particular niche, then social bookmarking and forum traffic may be excellent to you. Those web publishers of your niche who directed from social media sites and forums to your site will choose to listen to you than turning themselves to be your competitors because your voice has strong influence in the niche. But, in this case, AdSense still doesn’t work. The best way to make money is to offer them your quality product or service.
Your will find 5 more possible reasons of low AdSense earning in part 2 in the next post
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Your Blog Doesn't Make Money: What are the Possible Reasons? - Part 1
Tips for Internet Marketing Strategy
Written by Aleluia Sanjuan
Internet Marketing is not simple as creating your own website and makes it popular. You should think about your income and if it is reasonable. There is much online business that still struggling because they do have internet strategies, which is important. If you want to achieve good income, you need to have effective strategy.
There are questions you need to consider before jumping into conclusion like:
What product or services do you offer?
The products you should offer give benefits to your customers. If you will think about your income alone, you will not succeed.
Who is your Target Market?
Many people need lots of services and products, you should think about who needs it. In that way, you can focus and give them the benefits they deserve to have.
Many online businesses have their own Internet Marketing Strategies. Most of them have good income and continue increasing each month. The secret is they do not just let anyone to do the work for them, they become part of it and create an effective strategy. Here are tips for Internet Marketing Strategies to help you:
Research a lot on the We
Internet is a huge place. Obviously, there are many competitors and you need to think ways to be on top. Learn to research about their strategies and make your own. You should also look for places where your target customers are located like forums, social bookmarkings and more.
Data Analysis
The second important thing to do is to write down your competitor’s negative and positive aspects. Summarize all the data you have gathered and develop your conclusion. In that way, you can create your own strategy that will give you advantage to competitors.
Developing the Strategy
If you are ready, create your own Internet Marketing Strategy. There are many ways you can do like pay per click (PPC), blogging, email marketing, SEO, display advertisement and more. You should always think about the money and time you will spend. If you want to survive to the competitive world of internet, you need think about this matter many times.
Monitoring Internet Marketing Campaigns
When you have all the strategies to start, you should implement it. Monitor your customer’s action every time they visit your website. Look for keywords where your site has much traffic and where it came from to PPC, SEO, blogging etc. Comparing one to another and see what works and does not to have a better action.
Remember that Internet Marketing Strategies do not have rule. It always depends on the situation about money and time issues. Finding out your advantage to Competitors and your weaknesses can help you to create an effective internet Marketing Strategy.
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